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amma2014bLOCUS-T, an internet marketing company with 14 years of experience awarded with partnership and reseller statuses by Baidu, Google and Yahoo!, sponsored the fifth Agency of the Year (AOTY) Awards, to celebrate the best advertising and marketing agencies Malaysia has to offer. Other sponsors and partners of this year’s AOTY Awards included HISTORY™, Lifetime, ACTIVE Network, Freeflow Productions and Tiger Beer.

The Agency of the Year (AOTY) Awards ceremony and gala dinner was held by Advertising + Marketing (A + M) Magazine to present the AOTY Awards to winning agencies. The first presentation of the awards were held in Singapore back in 2008, to celebrate the best of the best within the industry according to the people that really mattered; their clients. AOTY Awards were then expanded to Hong Kong and Malaysia in 2010, to cater to agencies operating in these markets. The prestigious awards served as a challenge for agencies to out-perform each other and eventually raising the bar for the industry in their respective local markets. With 2014 marking the fifth year of its inception, the AOTY Awards vowed to continue striving to serve as Malaysia’s leading barometer for agency performance across key marketing disciplines.

LOCUS-T’s main objective of sponsoring the awards was to promote the company’s internet marketing services and products, now further enhanced with the strategic marketing partnership with Baidu, to the participating agencies of the awards, as well as their client marketers. LOCUS-T hoped that through providing the agencies with excellent internet marketing services with Baidu, the additional marketing channel gained would yield them better results in terms of both revenue and number of target clients/customers, thus taking their businesses to greater heights.

The most notable winner in this year’s awards would be Leo Burnett / Arc Worldwide, which won the ultimate Overall Agency of the Year Award back in 2012 and this year, managing to pull off an impressive feat of bag seven Gold awards out of the ten AOTY Awards categories. Thirty campaign-based MARKies awards were also awarded that night, with Publicis Malaysia winning the Overall Creative Ideas MARKie, and Mindshare Malaysia claiming the Best Media Usage MARKie.

LOCUS-T was honoured to be a sponsor to one such prestigious event, and will strive to provide better assistance in the form of high quality internet marketing services, to the cream of the crop in the advertising and marketing industry in Malaysia, allowing them to grow further and perform at even higher standards.

For more about LOCUS-T’s Google AdWords Advertising, please click here.

As part of the ongoing efforts of helping local businesses in Malaysia to reach the vast market in China via the internet, as well as expand its internet user base in Malaysia, Baidu has held a FMM Biz Talk titled “The Gateway to China: Baidu Search Engine Marketing (SEM)” on last Friday, May 9, 2014, from from 9am to 12pm at Wisma FMM, Bandar Sri Damansara, Kuala Lumpur.

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Ken Tao, Sales Director of Baidu SEA

Ken Tao, Sales Director of South East Asia from Baidu Inc, served as the speaker of the day. Among the attendees of the talk were the CEOs and CIOs, export, marketing, sales managers and executives, IT managers and executives of various local businesses in Malaysia, as well as other persons interested in creating a presence in China, via the services offered by the number one search engine in China.

The event was divided into mainly three sessions, first of which were the comprehensive introduction of Baidu Search Marketing and its related services. The next session focused on how to utilize Baidu’s services to effectively create an online presence and tap into the vast market of China. Finally, the event was ended in an amiable atmosphere of a networking session between attendees of the day and Baidu. As the first official strategic partner of Baidu in Malaysia, LOCUS-T supported the event by assisting in the various vital setups in organizing the talk.

Topics discussed within the sessions included detailed elaborations of Baidu Search Marketing, and specifics in penetrating the Chinese market by utilizing Baidu’s 95% coverage of the internet users, and network of 600,000 affiliate websites in China. The latest information pertaining to vital statistics like internet usage and landscape in China was also covered during the talk, in order to give the attendees a better picture of what things are like in today’s market of China.

These insights would serve local businesses by facilitating easier targeting of potential clients and customers, as well as better decisions regarding the incorporation of services offered by Baidu in their respective marketing strategies. The networking session did not only allow for contacts to be expanded and new business opportunities created among local businesses, but also allow attendees to get to know Baidu better and gain further insights by mingling with Mr. Tao personally.

As Baidu’s only strategic partner here in Malaysia, LOCUS-T is confident that this talk would serve as the first step for local businesses to reach greater heights, via expanding into one of the largest markets in the world. LOCUS-T will continue to deliver concrete results with high quality services and does its best to serve as Baidu’s liaison with local businesses, to contribute in propelling Malaysian businesses into the international stage.

LOCUS-T’s training session with Baidu

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A comprehensive short training session was provided by Baidu for sales and marketing personnel of LOCUS-T, the only marketing partner of the search engine giant in Malaysia, on February 28, here in Malaysia to further strengthen understanding regarding the partnership and to reiterate the strengths of Baidu Search Marketing in greater detail, as well as allowing Baidu to learn more about LOCUS-T.

Ken Tao, Baidu’s Sales Director of South East Asia was the appointed representative and trainer for this visit. Unlike LOCUS-T’s visit to Baidu’s headquarters in China earlier, the training session was done in a classroom setting. While Baidu focused on introducing elaborating on technological resources at the disposal, the focus on this training session leaned more on the operation aspect – the hands-on part of the system which enabled Baidu to top the search market in China with a market penetration of 81%.

The training began with numbers – various statistics depicting Baidu’s growth within the last decade, past and current share in the search market, revenue of both the search engine giant and the affiliate businesses and brands, how Baidu Advertising does in comparison with other forms of advertising, and so on. The session then moved on to future goals and business model of, and by extension, advantages and benefits of working with, Baidu, among them being to become a house in over half the world’s countries, as expected of one of the leading companies in the world with an annual revenue of 5.3 billion USD in 2013.

Specifics of Baidu’s operations made the final, and most crucial, part of the session, with illustrations of various modes on how advertisements are displayed, how quality scores and prices are measured, the introduction of the “Feng Chao” system analyzing internet user preferences and how it is applied on advertising, the system of fees, the specifics and workings of Baidu products like Brand Zone, the workflow of managing deals with affiliate websites and so on.

Like LOCUS-T’s visit to China, the training session was accomplished in an amicable atmosphere and LOCUS-T’s personnel enjoyed the session as much as the representative from the company’s marketing partner enjoyed giving it. The session ended with a brief tour in LOCUS-T’s office located in Section 17, Petaling Jaya, introducing Mr. Tao to the rest of the staffs and giving a brief introduction to the company’s daily workings.

From this training session, LOCUS-T not only gained significantly greater understanding of the intricate day-to-day workings of Baidu which made it what it is today, the lessons learned here will also prove to be useful in upgrading LOCUS-T’s own operations, in providing better pay per click (PPC) services to local businesses and brands, befitting the status as Baidu’s only marketing partner in the country.

LOCUS-T visits Baidu’s headquarters in Beijing

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The first of LOCUS-T’s achievements in year 2014 would be becoming the only company in Malaysia with Marketing Partnership with Baidu – the most used search engine in China. It is both an auspicious sign promising the company’s growth in the coming year and a further proof of the company’s professionalism and capabilities. It would also be a good sign for local businesses and brands, as this partnership would serve as a beacon and a gateway for any interested in venturing into the largest market in the world – China.

To learn more about this renowned giant of a foreign marketing partner and more importantly, to seal the deal, LOCUS-T’s heads of department went on a three-day trip to visit Baidu’s headquarters located in Haidian District, Beijing, China from February 10 – 13.

Befitting the status of one of the most recognized company in the country, LOCUS-T’s staff was greeted with first and foremost, the impressive view of the headquarters building designed by the same team which did the Beijing National Stadium specifically for holding the Olympic Games in 2008, or more commonly known as the “Birds’ Nest” to Chinese language speakers worldwide. The headquarters is not all for show, as it serves as the workplace for more than 8,000 Baidu employees.

LOCUS-T’s heads of department were greeted by Frank Hou, Head of Baidu Region Management, Charles Song, Senior BD Manager of Baidu Region Management, and

Ken Tao, Sales Director of South East Asia. A tour was subsequently given in and around the complex illustrating the myriad of technologies at Baidu’s disposal, as well as the facilities available, which included showrooms designed to demonstrate some of the aforementioned technologies to visitors and more uniquely, rest areas with beds for employees in need of power naps. What LOCUS-T learned about Baidu during the tour was no less impressive than the building itself. With such resources at their disposal, it is not surprising that Baidu has not only managed to win Chinese-speaking internet users worldwide by hundreds of millions, but also businesses from a variety of industries with online presence, culminating into a Content Network consisting of 600,000 high quality websites in China. The visit ended with the signing ceremony, officially sealing the partnership between both parties.

In conclusion, this visit had proved invaluable for both parties in strengthen working relations and ensure smooth international cooperation, thus ensuring consistent high quality online marketing services to businesses in Malaysia.With new understanding and knowledge acquired during the visit, LOCUS-T will continue to deliver results instead of mere promises, with the myriad of services available and now in a stage larger than before.

About LOCUS-T ONLINE SDN BHD

LOCUS-T is an ISO 9001:2008 QMS-certified online marketing company established in year 1999, with a variety of services meant to enhance presence of businesses and brands in search engines, which in turn direct traffic and enhance sales. Throughout the past 14 years, the company has served over 1,000 satisfied clients.

Contact

Company Name- LOCUS-T ONLINE
Telephone Number- + 603-7956 2173 (Malaysia)
Fax Number- + 603-7956 2176 (Malaysia)
Email Address- sales(dot)my(at)locus-t(dot)com
Website Address – http://www.locus-t.com

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